90% of people would like to lose 10 lbs of fat or more. Are you one of them?
When you see athletes remove their shirts after a match showing off their 6 pack, It's easy to feel resentful and jealous.
What do they know that you don't? It's not just exercise that matters.
They don't follow any fad diets, have gastric bands or go to weight watchers.
They get advice and expertise from professionals and act on it.
That same information is now available to you!
From Matt Lovell
Elite Sports Nutritionist
Dear Future Lean Living Person
I’ve been working with elite athletes and international rugby players as a Sports nutritionist for the past 8 years. Many of my clients are World Champions in their chosen sport. I’ve also had many articles published in magazines and been on TV.
Here's What 2 Former England Rugby Captains Have To Say About Me
I’ve worked with Matt Lovell since 2003 his insight and knowledge has been invaluable in enabling me to manage my body composition.Lawrence Dallaglio
Wasps, England and British Lions
“I've been working with Matt for about 7 years. The information he has given me over the years has changed my life.Martin Corry Captain
The support he has given me in all aspects of nutritional information has enabled me to extend my career as a rugby player.
Matt has provided first class service, information and supplementation for every facet of my life, whether it be injury prevention, injury support to speed up the healing process, help to gain weight or fat loss and a good eating lifestyle.
Matt is incredibly knowledgeable on every aspect of nutrition from mainstream diets and supplementation to more off the wall ideas.
I trust Matt implicitly as he has earned it by the results he has enabled me to achieve week in week out year on year. It's been a privilege to work with Matt.”
Leicester Tigers, England and British Lions
Ensuring the athletes that I work with have the correct body composition is absolute VITAL. It's why when working with elite athletes I continually monitor their weight and body fat percentage.
I've developed a massive amount of SCIENTIFIC DATA on what works and what doesn't when it comes to burning fat.
You might think that it’s easy for top athletes to get and stay in shape shape, you’d be dead wrong about that! They’re human beings just like the rest of us.
Elite athlete's have to make the same choices THAT WE ALL DO. Decisions about what they eat and when they eat it. Just because their 'job' revolves around keeping fit if they don't eat correctly they can put on weight just like any other person can.
Many top athletes trust me to ensure their body composition is bang-on. Being in the best possible physical shape is absolutely necessary for them. Their careers depend on it! That's why they make sure they get the best possible advice available and so should you.
If you do any research on-line or in your local book store for weight loss or fat loss programs it's easy to END up CONFUSED by conflicting information. A lot of the ideas are frankly ridiculous and the good information ends up buried by the latest FADS.
Confusion pervades the Weight Loss market, when you're confused you flip- flop from one plan to another or do NOTHING
If weight loss and body management is important to you it’s vital to find someone who knows what they are doing so you don't end up chasing rainbows.
There's a lot at stake. You've obviously got your health and long term well being to think of and it’s no fun CONTINUALLY beating yourself up because you’re a bit on the cuddly side.
NOW You can use the exact same SCIENTIFIC principles strategies that elite athletes use to get lean and stay lean. So you can lose as much fat as you want to
What’s prompted me to pull this information together now and to reveal my secrets that my private clients pay me very very well for?
I come into contact with many people from many backgrounds and I'm continually being asked about the latest plan that's being hyped by the press, a few years ago it was the Atkins Diet that everyone was asking my opinion of.
Then a celebrity would come out with a new program or get a gastric band fitted and there would be a hoo-ha about that and my inbox would be flooded again.
Rather than keep giving my opinions about what all the other programs are like I decided to collate all my information and experience and make it available so that anyone can use the principles that definitely work.
So I created Four Week Fat Loss a program based on scientific principles that will give you a strategy that will work for the rest of your life.
So I created Four Week Fat Loss a program based on scientific principles that will give you a strategy that will work for the rest of your life.
I was tired of having my friends and clients being duped by all the mis-information in the market place. It's so conflicting I don't blame people for flip-flopping from one fad to another or just end up doing nothing!
The other reason is more practical…
Recently I’ve been working with some big companies, helping their staff get in shape, so they can perform better at work. Over 90 % of the people in these companies need to lose some fat , the other 10 % need to put some muscle on but that's a different story...
It's proved easier for me and more beneficial for these clients to have a fat loss system that is easy to follow and all in one place.
My System Is Guaranteed To Deliver RESULTS.
The food you consume is vital to how clearly you can think and act especially in the work place and at home.
If you had your own helicopter you wouldn't put any old crappy fuel intoit? No one is going to be stupid enough to do that, survivors of helicopter crashes are rare.
Have you ever felt sleepy after a big Sunday Lunch? That feeling of lethargy, in most cases is not due to how much you've eaten but theCOMBINATION AND TIMING of when and what you've eaten.
I’ll show you how with just a few modifications you can turn a typical roast dinner into an energising meal that you’ll feel like going for a walk after rather than sucking in the zzz’s as you try and watch Sunday afternoon TV.
On reflection though...
Most Of Us Want The Same Things From Our Bodies'
- To be in great physical shape
- Feel confidant about your body and yourself
- Have masses of energy and be alert all day long
- To Sleep well
Who doesn't want all those things?
In order to have these 4 fundamentals the one common denominator is the food that we eat and the exercise we do. If you get that right then you'll have it all, get it wrong and things rapidly go pear-shaped.
People often look for the magic pill to help them lose weight without making any lifestyle adjustments
The magic pill does not exist, even if it did you’d be crazy to take it.
Effective weight loss is based on sound scientific principles, Our bodies are one of the most complex and sensitive machines ever created.
There’s plentiful examples in nature where delicate ecosystems have been interfered with and species ended up being snuffed out. That's what happens when you start tinkering with natural systems.
Hypnosis, fad diets, gastric bands, fat binding products, latest crazes, celebrity endorsements . You've probably seen the outlandish claims, you may even considered or even tried them.
It's human nature to want results now before you have even started. It’s really dangerous though from a long term perspective.
Losing weight and managing your body composition is quite simple to do once you know the rules of the fat loss gameI'm amazed at how little understanding there is of this amongst the general population.
We have been brainwashed to believe that a low fat high carbohydrate diet is the best way to LOSE WEIGHT. It's just not true. The facts are that to be healthy and to lose weight you MUST eat FAT, eat vegetables and protein. Good simple food that our prehistoric ancestors would have eaten.
Four Week Fat Loss is a program based on the latest scientific research, backed up my own data that works to burn body fat quickly and efficiently and WILL KEEP you healthy.
You will never have eaten a more healthy diet!
It's based on proven nutritional principles and serves as a road map so you can manage your weight effectively for the rest of your life.
The principles I outline have been tried and tested by me over the years and been proven to work with sports people whose careers depend on the results..
I've used this system myself when I’ve needed to lose weight quickly e.g. after a holiday or when I wasn't able to train because of injury and after the first couple of months after my son Alfie was born and I didn't feel like working out.
Even though I’m a Sports Nutritionist I am human and sometimes let my hair down and need to lose a few lbs or so.
Here are a couple of testimonials from people just like you who have used FOUR WEEK FAT LOSS to burn fat.
There are 3 main reasons that cause people to have layers of unwanted fat, they are pretty obvious and I think 90% of the population could probably tell you these. They are:
- Too Much Saturated Fat
- Too Much Sugar/Carbs and
- Not exercising enough
We all know this... so why do we have what some experts call an obesity epidemic.
My grandpa used to say 'if you want to lose weight just eat less and exercise more'. There's a lot of truth in that but it's not that simple. To lose weight healthily you need to be eating the right foods at the RIGHT times.
If you visit gyms and fitness centers up and down the country there are millions of people exercising hard, eating low fat cottage cheese and ryvita's and still not shifting their fat.
Seven reasons that 'fit and healthy people' cling to their spare tyre and can't shift the fat
Not eating enough Protein: Most people find that they are not eating anywhere near enough protein to lose weight. The reason that protein is so important is because the body requires energy to break protein down . You use calories digesting it. What’s not digested gets eliminated in your urine.
As a rule of thumb you should be eating 1g of protein for pound you weigh. e.g. if you’re10 stone (140Lb) you should be eating 140 grams of protein per day
Inappropriate timing of meals: Busy at work all day and forget to eat, feel ravenous and get a chocolate bar for a quick boost of energy on the way home; get home and have a big meal. If you count up your calories you probably have not eaten that much during the day.
When I looked at some nutritional diaries I was surprised, a number of people either skipped breakfast or just had some toast and jam swilled down with a coffee at around 7am and often would not eat again until 12.30 or 1 O clock.
So they’ve gone from 9PM the previous evening until 1 Pm that's 16 hours on a piece of toast and jam. You don't need a nutritionist to tell you that can’t be good for your body or your performance.
By having one really big meal instead of several smaller meals evenly spaced throughout the day can cause you to put on weight even though the calories could remain within your daily amount.
It's Not How Much You Eat It's More A Case Of How, What And When You Eat
I'll show you how to make 4 meals that are simple tasty and nutritious and will help you lose fat – making those 4 meals can be done in 15 minutes a day.
Eating too much fruit: Yes I know it’s hard to believe but if you're wanting to lose weight eating too much fruit could be your downfall. Fruit is very high in sugars, sure there’s lots of other great vitamins, minerals and anti-oxidants which are great for you but if your wanting to manage your weight you need to keep a careful eye on your fruit consumption and eat more vegetables instead.
Eating too little fat: As crazy as it may seem that in order to lose fat you need to eat fat. Our cells need fat in particular fat in the form of Omega 3, you've probably heard of Omega 3 it's the fat that's found in high concentrations in oily fish like haddock, sardines and salmon. Vegetarian sources of Omega 3 are pumpkin seeds and flax seeds or linseeds.
Drinking sports drinks while working out: Often I see people who are overweight sweating buckets on the treadmill supping on a sugary sports drink. I'm assuming they're 'busting a gut' in order to lose weight. It's crazy... It's hard for me to resist the temptation of going over there and saying ‘Have you got any idea that you are wasting your time?
Not eating enough food: Often people try and skip meals, or 'starve' themselves in order to lose weight. This does not work, your body is very sensitive to periods of feast and famine.. We've been accustomed to millions of years of a hunter gatherer lifestyle. It's only relatively recently in terms of human existence that we have been able to really regulate our food supply.
When you try and starve yourself your body cries out
' OK we could be in for a long stretch here with out food, who knows when we are going to get hold of another woolly mammoth to eat, lets hold onto our fat supplies for as long as possible '
I'll show you ways that you can trick your body and re-calibrate your metabolism so that you can turn on the hormones that are responsible for burning fat and turn down the hormones that cause you to store fat- just by choosing what and when to eat When you learn the 'simple science' behind this and how easy it is to do you will be shocked. It's so simple!
During the past 50 years in the western world our diet has included higher amounts of 'bad fat' and crazy amounts of sugar and processed carbohydrates and we've become too sensitive to the fat storing hormone - Insulin.
We need to decrease our bodies tendency to store fat by making it less susceptible to the fat storing effects of insulin. The good news is that within 14 days YOU CAN START THE PROCESS of desensitisation to insulin.
Our bodies have become very efficient at converting excess food to fat and less efficient at burning fat.
By changing some of the foods you eat and the times of day that you consume them , you can make adjustments so your body is ready to burn fat instead of store it.
The good news is that with the Four Week Fat Loss plan some day’s you'll be required to overeat in order to lose weight . Yes a moderate 'gorging day' is essential for ongoing weight loss!
Here's How The Four Week Fat Loss Program Works....
There are 4 stages:
- A preliminary induction phase of one week where you get yourself ready. It’s not a time to go shooting form the hip all guns blazing. Lets get all the ducks in a row first and organised.
- A 2 week phase where there is concentrated effort where you'll lose 6-12 lbs of fat, not water …..pure fat.
- An off plan phase that lasts a minimum of a week and as long as you want until you are ready or need to lose another 6-12 lbs.
- A maintenance phase - When you've reached your ideal level you'll need to start eating more or exercising less
Induction week (Week 0)-Organisation and getting yourself ready...
It's important to get yourself organised before taking on any new endeavor.
This might be hard for some people who are naturally impatient. Sure you can jump in straight away and skip the induction week, but you increase your chances of failure by doing so. You'll likely run out of the correct foods and end up eating the wrong food at the wrong time, you'll feel frustrated with yourself and feel like throwing in the towel.
So please take your time and use this week to get organised, you can start your exercising in this induction week if you are really keen on doing something more 'pro-active'.
It's my aim to make this system work for you and getting prepared is a vital part of that. It's all to easy to start something and then stop it and the chances of that are increased if you steam in without proper preparation. Whilst working with the Royal Marines they taught me the phrase
’Proper Preparation and Planning Prevents Piss Poor Results’
Weeks 1 and 2
In this 2 week phase you will lose between 6 and 12 pounds of fat depending on your starting point. The good news is the more overweight you are the more you will lose.
The other determining factor is how closely you follow the system and how intense you want to exercise - if you exercise more vigorously you can expect to burn more calories and therefore lose more weight. You’ll still lose some weight if you don’t exercise at all but we cant guarantee the 6-12 lbs..
The exercise works so effectively, because of he way that we time the exercise in relation to what you have eaten.
The fat starts melting off you.
Week 3 – Recovery Week
Your body quickly adapts to how much food and exercise you're getting, it sets it’s metabolic rate accordingly. Having a couple of days where you overeat actually helps you lose more weight and in the long term, your body thinks:
Oh it's OK, I don't have to hold onto my fat stores so much because the good old days are back, I can relax now.
Then you 'trick' your body by reverting back to the program if you need to lose some more fat.
It's a very simple system based on the latest scientific research into weight loss and fat burning.
As soon as you get to a weight that you are comfortable with you'll need to adjust what you eat and your exercise schedule so you stop losing weight.
The good news is that by this stage you will have learnt the principles that will enable you to control your weight for the rest of your life.
In the phase 4 section I provide strategies that will help you add more food and eat and exercise in a way that will keep your weight stable.
The great thing about Four Week Fat Loss is that the principles can be easily adapted to any situation you may find yourself in, so you'll never feel like a social outcast at any setting.
What to eat – I provide specific detail on:
Eating plans- what to eat and when to eat it, sample weekly plans that you can adapt and follow
Recipes: gourmet meals, quick meals, portable meals for you to take when your on the move. All the options are covered
Range of snacks to keep with you or what to choose if you’re caught short and have to drive into a garage because your starving
Full recipe ideas of what your eating plan could look like
Shopping lists: including the best UK brands to choose.
What to look for on labels when shopping- The 'hidden' items the food industry use to pad out low fat foods and cause you to stack on the pounds.
Restaurant meals: what to choose when you go out for dinner so you'll feel part of the party instead of self conscious as you shuffle the food around your plate. I include specific options for Indian, Italian, Chinese and middle eastern restaurants
Natural supplements that will help accelerate your fat loss at any time.
Green Tea – Drink as much. I'll share with you what I consider to be the best brand and why Green Tea is a must if you want to lose weight. You should drink it even if you don't want to lose weight it's that good for you.
Omega 3 Oils -It's a bit of a minefield choosing the correct brand. I'll show you what to look out for and share those that give the best value.
The best types of exercise and times of day to work out for. We've got a complete range of workouts for you.
- Bike ( indoors or out)
- Rowing Machine
However you like to train and work out we've got a solution for you.
EXCLUSIVE Access to the online Members AREA
When undertaking any weight loss program it's important to be able to get your questions answered, if you purchase a weight loss book or DVD from the shop, you don't get access to the author. With my program I make myself available to you for 6 weeks to answer your questions.
Occasional 1 hour Live Question and answer call with Matt Lovell
As great as the members area is for getting answers and receiving support and encouragement, sometimes it's important to hear the information direct from the horses mouth.
Occasionally (my schedule permitting) I'll be having a telephone conference that you can call in or listen to via the internet. I'll be available to answer any questions LIVE you have about the fat loss program. So you wont be left floundering on your own.
If you can’t attend the call live you can submit your question and I'll answer it on the call. All the calls will be recorded so you can download and listen to them on your IPod as you exercise or go about your usual business.
Every person is different that is why it's important to have access to a specialist that can answer your specific questions.
The weeks when I am in camp with the England Rugby Team I'll record the answers to your questions and have the audio file uploaded for you.
Daily e-mail messages related to the phase of the program
I've created a series of e-mail messages to keep you motivated and on track and are delivered direct to your e-mail in box every day.
Discounts on Retail Price for nutritional supplements
I've managed to secure discounts on most of the products that are recommended by me. These savings alone will pay for the cost of the program over the coming years.
Videos and articles that explain the science behind fat loss
If you’re really interested in getting all techno on this I’ve included articles and videos that explain in detail the science behind why this method I’ve chosen works better than anything.
I've created hours of video that demonstrates the important concepts and learning points of fat loss in today's world. It’s optional it’s not required to get great results. Lots of people are inquisitive and want to know why so they have the answers when people ask them ‘You’ve lost weight what have you been doing?’ At present there are over 35 additional video clips WAITING FOR YOU in the members area.
Here are some Frequently Asked Questions that I'm often asked about the Four Week Fat Loss Program
How will this programme fit in with every day life?
Like anything that is new it takes a little bit of adjusting to. However I'm certain that once you get into this way of eating you will save hours each week as you wont have to think about your meals and you'll be able to whip them up very quickly.
Your family will be able to eat the same foods as you even if they are fussy eaters.
No more cottage pie for Dad and the kids and a rice cake, lettuce leaves and a dollop of watery cottage cheese for you. You'll all be able to eat the same food.
If you don’t tell your family they probably won’t even notice that anything much is different, if they twig that there’s no more chips, mash or pasta you can still give them a little bit. You’ll just have to skip those yourself.
What will help me succeed?
Organisation is probably the most important factor.
People often make poor food choices because of a lack of organisation, they want to eat healthily but because they've not planned what they are going to eat for the week they pick up a ready meal on the way home or even worse a pizza or takeaway. I'll teach you how to organise your meal planning, shopping and cooking. I'll also share a list of foods to keep in your freezer so you'll never get 'caught short' and end up having to eat pizza and oven chips.
Will I feel hungry?
You wont feel hungry, your more likely to be saying - Oh no I've got to eat again, it cant be that time already You'll probably be spending a bit more on food but you'll be losing fat, you'll have more energy, you wont be hungry and even if you are we have a list of good snacks that you can use in between times.
Why this method- Why does it work so well?
I've selected the best parts of different weight loss programs and studied numerous scientific articles and condensed them all into a program based on healthy nutrition and exercise. My clients demand that I get them into peak physical shape, their careers and livelihoods depend on it.
They want fast results but not a quick fixed bodge job that’s going to fall apart later on.
Four WEEK FAT Loss is all encompassing it takes into account eating right, sound exercise principles and using naturally occurring food supplements.
What will I do when I feel like giving in ?
It's important to remember why you are trying to lose the fat. What is your reason for enrolling in this program. Is it for health reasons, to look better and feel more confident, to fit into a wedding dress. Remember what your goal is or ask a question in the members area. If you are really struggling you may benefit by booking a coaching call with one of our coaches.
This program is not too hard because you don't ever really get hungry, by being organised and having your meals worked out ahead of time it increases your chances of sticking to the plan.
How much will it cost me?
You will probably be eating more protein than you did before, that includes more meat, fish and eggs instead of pasta and rice. It's likely that you will spend a bit more each week on your shopping but it will be worth it. However, because you will be planning your meals you wont throw away as much food so the prices will even themselves out.. Also I recommend you purchase some fish oil supplements, coconut oil and green tea which should cost around £20 for the 4 weeks.
How much will power will I need?
You shouldn't need masses of will power because you are unlikely to be feeling hungry. You might need a bit to get you out of your comfy chair to do the daily exercise, but for 2 weeks that’s a small price to pay.
Why does this system work so well?
It's based on scientific principles that work. It's structured so you know exactly what to do at specific times there's no gray areas. Read the plan, make your own personalised plan and away you go. The secret, if there is one, is all about maximising production of fat burning hormones and minimizing hormones that are responsible for fat storage.
Is it worth the effort?
Well only you can really answer that question. Is it worth investing 2 weeks of your life to eat and exercise in a different way in order to convince yourself that you can be as fit and lean as you want. Of course it is, you can do anything for 2 weeks if you really want to.
Is the food boring?
The food is anything but boring. It's delicious. Plus the recipes will teach you how to cook in a way that is quick and easy and you can keep using for the rest of your life. You'll be able to entertain guests and have dinner parties with the recipes supplied in this system. The recipes have been developed by best-selling cookery writers and chefs.
How strict will I have to be?
There is a plan laid out for you to follow, obviously if you don't follow the plan your unlikely to get the best results. It's not a case of being strict it is more a case of being organised so you are in the best position to make the best choices. If you have a 'slip up' on one meal it's not going to ruin the whole 2 weeks, you'll still lose fat but obviously not as much as if you follow the plan more strictly.
Are there foods I can eat as much of as I want?
Yes! There's a list of free eating foods which if you want you can eat till your hearts content. They are great to bulk out your meals with. Like I said YOU WILL NOT be hungry. Often some people find it a challenge to eat the required amount.
Will I put the weight back on as soon as I stop the program?
Yes if you start eating exactly as you did before. The goal is to change how you eat, you wont have the highs and lows anymore,you'll be more consistent post program. At your ideal weight I'll be encouraging you to eat 4-6 meals a day this is what 6 meals a day could look like for you 8am, 10 am, 12.00, 2.00, 4.00, 6.30 and 9P. You wont be hungry I promise you and you'll be eating delicious nutritious food.
You’ll be more aware of what you eat, a lot of illnesses that we have are diet related and I'm not just talking about the obvious ones like heart disease and some cancers, so eating nutritious foods is going to improve your overall well being.
If you follow the plan that I’ve laid out for you and don’t lose 6 lb’s or more of FAT in the first 3 weeks then I’ll refund your money.
You have to follow the steps and demonstrate to me that you’ve followed the program. If you fail to lose 6lbs then I’d like to talk to you personally because there could be other health issues that need further investigation.
I’ll refund your money and direct you to other medical professionals who can give you a full check up.
If you’re thinking I’ll just check this out and if I don’t fancy it I’ll just get a refund. Save yourself the trouble because you’ve already made the decision to quit before you’ve started.